Magnificette – A Headless eCommerce Platform for Electronic Components

Magnificette is a headless eCommerce platform for electronic components, built for Discrete Circuits Pvt. Ltd. Using Laravel Bagisto and Next.js, we created a fast, scalable, and fully integrated system connected to Microsoft Dynamics 365—delivering seamless inventory management, optimized performance, and an exceptional buyer experience for engineers, makers, and professionals.

Website

magnificette.com

Country

India

Page Speed

65% faster

Solution

Headless eCommerce with Bagisto backend & Next.js frontend

Industry

Electronic Components Manufacturing & Distribution (B2B/D2C)

Results

Faster, scalable store with improved performance and user experience

About Them

Discrete Circuits Pvt. Ltd. is a prominent Indian electronics manufacturer known for its expertise in research, development, and production of high-quality electronic components. As part of their digital expansion, the company launched Magnificette, a platform designed to simplify online electronic component sourcing for hobbyists, engineers, and businesses.

Magnificette is a next-generation headless eCommerce website offering curated components with a seamless user experience — delivering magnificent quality, expertly delivered.

Client Goals

The client’s goal was to build a modern, scalable eCommerce platform to:

Sell electronic components and ready-made products directly from their in-house manufacturing line
Integrate seamlessly with their existing Microsoft Dynamics 365 CRM
Deliver fast, mobile-first performance with flexibility for future scalability
Manage orders, inventory, and invoices from a centralized system
Build a visually appealing platform based on their brand identity.
Maintain full backend flexibility using an open-source platform

To meet these goals, WebbyCrown proposed a headless eCommerce architecture, providing both flexibility and performance.

Why Bagisto + Next.js?

WebbyCrown Solutions selected a headless architecture to meet these challenges and future-proof the platform.

Backend – Laravel Bagisto

Chosen for its performance, SEO capabilities, and server-side rendering (SSR).
Enabled a fast, responsive frontend that loads quickly on all devices.
Supported static site generation (SSG) for category and product pages, improving loading speed and Google rankings.

Frontend – Next.js

Chosen for its open-source flexibility and ability to integrate with third-party systems.
Scalable and modular for handling complex eCommerce operations.
Suitable for API-driven communication with Microsoft Dynamics 365.

Key Challenges

Before development, the client faced several challenges:

Dynamics 365 CRM Integration:

The client managed their inventory and sales through Microsoft Dynamics 365, so we built robust API bridges to:

– Fetch product listings from Dynamics 365
– Sync orders and inventory in real-time
– Manage invoicing and fulfillment flow seamlessly

Custom Checkout Experience:

We developed a bespoke checkout flow tailored to component buyers, supporting various payment/shipping options while ensuring security and speed.

Advanced Search & Filtering:

Engineers and businesses require precise search capabilities. We implemented ElasticSearch and crafted custom APIs to power dynamic filtering based on specifications, categories, and stock levels.

What do we Finalize to Implement?

To solve Magnificette’s challenges and bring their vision to life, WebbyCrown implemented a well-structured, modular solution with long-term scalability and performance in mind.

Headless eCommerce Architecture

By decoupling the frontend and backend, we created a highly flexible system where user-facing features could evolve independently from backend operations.

ERP Synchronization with Dynamic 365

We developed a robust set of custom APIs to synchronize product inventory, stock updates, orders, and invoices between Bagisto and Microsoft Dynamics 365. This eliminated manual updates and ensured real-time data accuracy across departments.

Streamlined Product Discovery

Through ElasticSearch integration, advanced filtering, and categorized navigation, users can now find components quickly by part number, brand, voltage, or specification.

Component-Centric UI/UX

The UI/UX design emphasizes product discovery and clarity. A clean layout, technical filter tags, and minimal distraction ensure users remain focused on the shopping journey.

Enhanced Checkout and Order Flow

We designed a tailored checkout process supporting both B2B and individual buyers, complete with payment options, GST handling, and order tracking.

DevOps & Infrastructure

We designed a tailored checkout process supporting both B2B and individual buyers, complete with payment options, GST handling, and order tracking.

– Vercel for the frontend ensures blazing speed with auto-scaling.
– AWS EC2 for backend Laravel services provides stability and control.
– Used Cloudflare for CDN and security.

Conclusion

The Magnificette project demonstrates how a headless architecture can power a seamless, scalable, and high-performing eCommerce experience, especially for niche industries like electronic components. By combining modern design, custom development, and deep system integration, WebbyCrown delivered not just a website, but a strategic digital platform that supports long-term growth and operational efficiency for our client.

“WebbyCrown did an outstanding job developing my website. Their work quality is exceptional, and their response time is impressively fast. Communication was clear and consistent throughout the project. I highly recommend WebbyCrown for anyone in need of top-notch website development services. Thank you, WebbyCrown, for your excellent work!”

Niraj Mishra, Founder & Director

– Magnificette / Discrete Circuits Pvt. Ltd.

Are you in the electronic components industry or looking to launch a high-performance, scalable online store?

Magnificette.com is more than just an electronics store — it’s a high-performance, headless eCommerce platform tailored for modern engineers and makers. This project exemplifies WebbyCrown’s ability to build deeply integrated, scalable, and performance-driven solutions for the hardware and manufacturing industry.

Let’s build your next big eCommerce solution.

Contact us